The over-round on English Premier League matches this season based on Pinnacle Sports' Closing Prices averages 102.05% - for Bet365 it is 102.9%, slightly higher than last season's 102.77%, so I'm not sure where the idea that Bet365 are offering 'generous value' comes from.
In 2006-07, Bet365 were able to lay to an over-round of almost 108%, yet by 2013-14 this was a more equitable 102.62%.
Interesting that since that season, Bet365's over-round has edged back up, while Pinnacle have basically kept their over-round unchanged.
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