Shameless

While many of us are used to some rather strange, and often unpleasant, content from the Daily Mail, the below Tweet from their North-West football reporter Dominic King was a late contender for the "Most Ridiculous Tweet of the Season" award:

I personally don't see anything wrong with this practice at all. The league season is over, but even if it wasn't, I don't see why offering prices for next season, or any future seasons, should be considered 'shameless'.

Is there supposed to be an official mourning / celebration period at the end of each season during which respect is shown and the vulgar business of betting suspended? First I've heard of it.   

Possibly some projection at work here, as working for the Daily Mail would certainly fall into the 'shameless' category. 

Daily Mail, 15 January 1934

And if you want a more recent example of shameless from the Daily mail, here's a 'story' from today:

https://twitter.com/sportsdrzaf/status/1127650172710858757

In the financial markets, prices are quoted for several years into the future 

Weather forecasts also make long range projections, and The Old Farmer's Almanac has done so since 1792. Shameless!

I'm not sure why football markets, or any markets for that matter, should be any different, and the use of the word 'shameless' in this context, is absolutely ridiculous. 

For those shameless enough to be looking to back Manchester City to win the league in 2019-20, Pinnacle have them priced at 1.714.