Saturday, 25 October 2014


The crowd may not be getting any wiser, with another loss last week, but it is getting larger. No less than 74 FTL opinions on the EPL this weekend, and relatively evenly spread across all ten matches, with a lean towards Home wins. Here are the Wisdom of the Crowd selections for this week.

Last week saw a loss of 0.6 points, and for the season these selections are up 1.8 points from 76 selections. So don't go too crazy.

Swansea City (1.869) are the Nap selection, with West Bromwich Albion favoured at 1.909 obviously a mistake...

I do like QPR at 2.34. They are a Cassini Value Mention rather than Selection because of their 'newly promoted' status, and were 2.4 at the time of my email, and it's not surprising to me that they have shortened to 2.34.  I have the 'true' price on QPR at 1.853.

The success of @ValueBankFooty's treble last week has spurred some copy-cat acca-tivity this week. Last placed Paul Watson has apparently decided that desperate times call for desperate measures, and has fired off a barrage of accumulators ranging from doubles to five-folds. The five-fold is SWANSEA CITY -WEST BROMWICH ALBION - PRESTON NORTH END - SWINDON TOWN - ARSENAL and the kilt-wearing, saintly four-fold is DUNDEE v HAMILTON ACCA-DEMICAL (see what I did there?) Draw - PARTICK THISTLE v ST JOHNSTONE Draw - ST MIRREN - CELTIC. The Scottish Premier league certainly looks a lot different these days with Hamilton on top!

Gecko has one double from the continent, doubling up CAEN and MALAGA, while the original acca-man @ValueBankFooty goes for a domestic home treble of MIDDLESBROUGH - CARLISLE UNITED - CAMBRIDGE UNITED.

Once again, no entry from Skeeve or Daily 25, and Fulltimebetting blog appears to be missing this week too. Talkies Tips made it in time this week, and actually saved himself about a point by missing the midnight deadline last week. Most surprising perhaps is leader Club Havana having no selections this week. 

Thursday, 23 October 2014

The Tempest

"Full fathom five thy father lies,

Of his bones are coral made,
Those are pearls that were his eyes,
Nothing of him that doth fade,
But doth suffer a sea-change,
into something rich and strange,
Sea-nymphs hourly ring his knell,
Hark! now I hear them, ding-dong, bell."
I am indebted to Football Investor Stewboss for drawing my attention to how a service evolves, or perhaps should evolve, over just a couple of seasons. Clarifying that his question regarding the recording of prices on the XX Draws actually related to the 2012-13 season, he added:
“the current policy is quite a sea change!”
Although this may have been said with a slight hint of sarcasm (as in I should have made the change earlier) I'll take it as a compliment, the point being that the change needed to be made and better late than never.

If a service doesn't evolve over the years, there's probably something wrong, but either way it was a good observation to highlight one of the more important changes. It's easy to get so wrapped up in the present that you forget even the relatively recent past. In my opinion, it’s a necessary sea-change that any credible service would be well served to follow, although I understand that is unlikely to happen.

A little history for perspective. Anyone serious about investing on sports keeps accurate records, and so when my service began, without giving the subject too much thought, I simply continued recording the prices I was achieving or being matched at myself. I imagine many others take this approach initially also, for the simple reason that keeping one set of records is easier than keeping two.

Another reason was that working with Draws in the top leagues, the prices tended to be relatively stable, and the need for a more transparent price recording process was not readily apparent.

However, as a service expands, whether in terms of scope (i.e. more than just draws) and/or subscriber base, recording your own prices, however you go about it, is always going to be a less than satisfactory arrangement.

When the FTL started, it was also rather more informal, with me taking entrants at their word on the prices claimed, but as this too evolved, in the interest of fairness, a standard needed to be adopted and adhered to, and I have yet to hear of a better solution than that of using independently recorded prices from a book that doesn’t restrict accounts, and which is generally competitive.

Outsourcing price recording may be a sea change philosophically, but for any service recording fair and attainable prices, it shouldn’t make too much of a difference to the actual numbers, certainly not in liquid markets.

In the unregulated and wild world of sports investing services, there is not yet anything along the lines of an industry standard, but even in the financial industry, this has its problems:
Although past performance is certainly not an indication of future results, there are some clues to be found about the quality of a fund by correctly measuring its past performance. Usually, what will be discerned through a careful study of past performance is that not many mutual funds actually deliver anything close to what their advertisements claim.
If these are problems potential investors in established and audited mutual funds face in correctly measuring past performance, I suspect that a new world order in sports betting is some way off.

What is not some way off is the October monthly FTL prize, which will be decided after Thursday 30th's Serie A game. There is a full round of matches midweek in Italy. Friday 31st will be included in November 1st's round which will also be the second round of Erskine Cup Group games.

Wednesday, 22 October 2014

Giants, Yunus and Bounties

Before we get to the FTL updates, I hope some of you read my preview of the World Series which started last night. Having suggested value in the San Francisco Giants to win both Game 1 and the Series, it was pleasing to see them win the opening game with ease at around 2.0, with the longer lay-off not helping the Kansas City Royals starting pitcher as I'd suggested would be the case, and the 2.06 on the Giants for the Series will be a lot shorter when prices settle in the 1.55 - 1.65 range. 
The Royals have had a tremendous run so far this post-season, but with the experience the Giants have, the concern for the Royals is that once the bubble is burst, their season could come to a quick end.
Comparisons could be made to the Rockies of 2007 who swept both their Division Series and Championship series, but after eight days off, were themselves swept in the World Series.
We shall see, but that prediction is off to a good start.

A fairly busy midweek for the FTL, but no games remain, so here are the latest standings. 

Up by 10 or more points:
Up, by less than 10 points:
Down, by less than 10 points:
Down by more than 10 points:
The Top ten in the race for October's monthly prize are:
Given the recent batch of posts on the topic of how prices should be or are recorded, it was rather odd to receive the following question from Bounty Boy Stewboss (Football Investor). He asks:
Are you still quoting XX Draw results at Betfair GROSS prices Cassini?
Every entry in the FTL is, as last season, recorded using the prices from Pinnacle Sports, as recorded independently on Football Data's excellent web site.

Self-recording prices is really not a good idea in my opinion, something that finally sunk in at the end of the 2012-13 season. Even if you are scrupulously honest and fair, there is the even more important detail that you need to be SEEN to be honest and fair. As was said about the Supreme Court ruling on the Gore / Bush 2000 election:
Even a scrupulously honest person who is trying hard to be fair to his political opponents is never quite as fair as he is to the folks on his own side.
None of this is meant to imply that any service I am familiar with is dishonest, but then I only have knowledge of the more reputable ones. Self-regulation doesn't work, as many examples in history have shown, and Nobel Laureate Muhammad Yunus said:
Self-regulation doesn't really work, because if you are in the same business, you are doing things in your favour. So you need some external body to look at what you do.
None of us are likely to be calling in the auditors any time soon, but using independent prices seems like a step in the right direction. Recording against a bottom line that anyone can match, and that most can beat, is far better than recording your own numbers that may or may not be achievable.

I mentioned the Bounty Boys earlier, and while Skeeve has yet to make a selection, here's how they stand right now:
TFA Draws had a good day yesterday, with all four draw selections in the Championship ending as draws. Unfortunately the League 1 and League 2 selections all lost, but it was a winning round, and Graeme is only just in the red. Football Elite has just 9 entries ahead of him, while Football Investor has 13.

For anyone wondering where the Cassini Newsletter is, it awaits the completion of the Champions League game tonight between Liverpool and Real Madrid. There are a couple of Europa League games on Thursday which may impact bets on a couple of teams, but I plan on sending out the newsletter with the details of these on Thursday. 

Tuesday, 21 October 2014

FTL Update - 21.October.2014

With several matches in midweek, I'll make this brief and simply update the table as it stands after the weekend.

No change in the top four, with Club Havana extending his lead slightly. Draw Picks moved up four places, Mountain Mouse up two, Betting Tools up five, and Abromo up six.

Overall, 20 in profit for a total of 81.35 points (3.3% ROI) and a much higher standard than last year.

@ValueBankFooty won his Home treble to move up two places, and has another one in play  SWINDON - BLACKBURN - CARDIFF. He's actually running second for October (+12.15) behind Club Havana who currently leads with +12.88.

Up by 10 points or more:

Up by less than 10 points:
Down by less than 10 points:
The cellar:

Sunday, 19 October 2014

Price Pain

My approach to 'Conditional' bets prompted an email from one subscriber, who wrote:

Hope you are well. I've got another point to raise on your conditional selections, just an argument you might want to address. I must stress, I have no issues with the way you already do things and am happy with the service.
You say subscribers should be profitable on the conditional selections and if 3.15 can be obtained, then that is value. That may be true, but quite possibly, 3.15 would not be high enough to yield a profit on conditional picks long term. I'm sure you've got some evidence to back up that 3.15 is sufficient, though. It's quite possible for a subscriber of yours to look at your conditional picks, go out and secure prices of 3.15+, and end up with a lot worse P+L than your official results show. If I managed to back all your conditional picks at 3.15 this season, or even 3.2, along with your official picks, how different would my P+L be to your official results? These conditional picks could make a big loss, possibly due to variance. If a potential subscriber looked at your official results for the season, which are so much better than one of your subscribers who managed to secure 3.15 on conditional picks that made a loss, is that possibly misleading?
I am not sure if the conditional picks should be included in the email at all, that's just my opinion, not that it matters either way to me. I check Pinny on Friday afternoon and if the conditional picks are not at least 3.15, I don't back them at any price.
The subscriber is quite correct in saying that 3.15 may not be value. No price can ever guarantee a profit since as in a season such as the last (2013-14), draws were simply short in supply, so it is true that 3.15 is a best estimate of likely profitability based on historical results.

As I have mentioned before, I doubt that at the end of a season, any two subscribers will have exactly the same results. Having warned that 3.15 is borderline, I imagine that many people either omit selections anywhere near this price, or reduce their stakes. The idea of including them as Conditional picks is to let subscribers know that these matches historically are value draw selections, but historically draw prices have not been in the 3.0x range. Any subscriber backing at exactly, or close to, 3.15 does so in the knowledge that they are in a sense, on their own on this one, if Pinnacle's price doesn't meet that threshold.

As for "I am not sure if the conditional picks should be included in the email at all" my answer is really as simple as 'what harm does it do'? For Premium Charge payers, those 3.15 or close bets might be useful; for other more risk averse subscribers they may not be. at least by including them, the subscriber has a choice, which is generally a good thing!

Dmitri had some observations regarding the recording of prices, noting that some "use fair prices collected just BEFORE the email is sent". As he says, using old prices is not a fair way of recording prices, especially if they are in relatively illiquid markets. Dmitri writes:
To see the effect of using your method of recording (Pin prices on Friday) compare for example Combo’s official result of 9.84% with the 6.04% for Pin prices. Or Graeme's best system 31 with 8.40% down to 4.59%.

You are betting on the top divisions and are not influenced by odds movement, down from 11.95% to 11.46%.

I can see the problem from both sides, but as a punter I prefer your recording method.
Just a clarification here, that Dmitri is comparing my prices at the time of the email, versus my official price which is the independently taken Football Data Pinnacle price. My email price is given as a courtesy, along with my Cassini price and the current edge, but the recorded price is the minimum price that subscribers should be expected to be able to obtain, and is usually beatable. For example, this weekend the Newsletter was sent out on Tuesday morning, and gave the following for the Value Selections:
The official prices are yet to be published as I write, but subscribers have what I considered to be the 'true' price for the selections, and have several days to shop around for a price at which they are comfortable. The Pinny price was from Tuesday morning, and prices do move, even in the deep waters of the top leagues. It is mildly annoying when a (winning) selection is recorded at a significantly lower price than at the email time, but it's a small price to pay for the benefit of using an independently recorded price.

On the subject of the timing of releasing bets, my thoughts are that for a number of reasons, it is surely better to release them sooner rather than later. The more time subscribers have to place, or not place, bets the better. For anyone who is not full-time, it's also not always convenient to send out an email at a pre-determined time. Unless selections are based on individual player metrics and need to wait for injury / team selection news there is simply no need to wait. Send the bets out, with the price that is considered 'true' and give subscribers as much time as possible to find a price that they are comfortable with. Releasing selections at a set time late in the week, especially in soft markets, simply leads to crashes in price and little time for them to bounce back.

On the subject of 'true' prices, Dmitri observes:
If you as many punters do always use level staking this number is irrelevant. Then you are only interested in beating the bookie.

But if you are more advanced and use some sort of variable staking like fractional Kelly, then value is very important. On average these services are overestimating the value on their selections and this in turn will influence a bettor using variable staking negatively.
I do record my selections using level staking, but as a Kelly man, my real-world bets are not level. Dmitri continues, with a rather depressing conclusion:
Regarding minimum odds I would never consider signing up for a service that did not provide these prices. They represent the models estimate of fair prices.
Of course no model can get it right, but on a very large sample the profit of proofing to min odds should be about a round zero.
This is actually not the case. The profit ranges from -3.43% to -7.15%.

I can’t remember any service with a positive profit!
 We're all useless!  The true price hurts!

Saturday, 18 October 2014

Pinning The Price

Hopefully you have all had a chance to read the comments on recording prices from Football Elite’s Matt.

For services, and especially for full-time services, the subject is very sensitive. Their livelihood depends on having subscribers, and having subscribers is heavily influenced by previous results. As I mentioned in an earlier post, the service thus has a vested interest in making those results as attractive as possible, while the potential subscriber wants the results to realistically reflect the results he or she might obtain themselves were they to sign up. Anyway, here is Matt’s comment in full, with my responses:

Hi Cassini,
The ideal scenario would be if an independent party could provide a standard Football SP a la the racing SP.
How the SP is calculated and whether it is based on prices just before kick-off or at a specified point of the weekend doesn't particularly matter. Whatever it was it would be the same for every service and would provide an easy comparison between each services results.

Until that happens, in my opinion the only fair way of recording is to record at the general price that is available when the bets are sent out.
I’m not sure what ‘independent party’ would benefit from a standard football SP. There is no need for an industry SP in football (or other sports betting), because nobody bets on an outcome without knowing their potential return. That people still do this on horses in off-course betting shops says much about the social nature of the activity rather than as a serious attempt to make money. The only beneficiary of an ‘official’ football price would be punters, for whom the data would be useful in trialling systems, and potential subscribers to betting services. The solitary nature of these activities means that an official price will not happen. Matt continues:
No standout prices, no soft/dodgy books, ignore the top few prices, record at the price that is widely available with a good amount of firms and to decent liquidity on the exchanges after commission.

With all due respect Cassini, proofing to Pinnacle prices is one of those things that sounds better than it actually is. Pinnacle are generally among the top prices on most top flight football bets, in particular on the draw and the outsider. On occasions they will be the very best. Hence most of the time you will be recording at higher than the general odds and on occasions at the very top price in the market.
The first problem I have with Matt’s comments here is that the suggestion to exclude standout prices, soft or dodgy books, is vague and subjective, as is the term "widely available". Who decides if a book is "soft or dodgy"? What is a “good amount of firms”? What is "widely available"? When it comes to betting, not all firms are created equal. Not all members have accounts with all books, and if the service is any good, several accounts will soon be closed or limited. The idea of “general odds” or “good amount of firms” to me is nonsense. 

Firms need to be weighted based on accessibility and reputation. To suggest that a firm such as GoBetGo (established 2013, arguable reputation) should be considered the same as Pinnacle Sports (1998, excellent reputation) makes no sense. 

No standout prices”? "Ignore the top few prices"? It rather depends on who is offering the standout / top few prices. If it is Pinnacle Sports, Coral (1926), William Hill (1934), Bet365 (1974) or any established and known book, why should that price be excluded? A service can’t cater for every individual’s situation, but there aren’t many subscribers serious about making money who do not have access to Pinnacle’s prices. The fact that they are generally among the top prices is one reason why they are my book of choice for prices recording, but more important is their accessibility for the majority of punters, with no accounts closed or limited, and no concerns about their reputation.

Matt again:

My results in your FTL table are better than my official results as Pinnacle prices will almost always beat general prices. I would guess you could improve (or at the very least not harm) most reputable football services official results if they recorded purely at Pinnacle prices instead of their current recording.
I doubt that, because if that were the case, why would not all services be recording the way I do? It's a lot easier than most methods, but the service loses control, and most won't want to do that.

Pinnacle’s prices may be competitive and above average (which isn’t hard to achieve when you are averaged in with books who are working to a large over-round) but they can usually be beaten. A quick look at last season shows that Pinnacle Sports were the top price 23 times in the EL last season for odds-on selections, from 211 opportunities – 10.9%. At odds against, they were indeed the top price a little more often, 17% of the time. For me that reinforces my claim that Pinnacle’s prices can usually be beaten, and the Pinnacle line is the minimum a serious investor could expect to achieve. Matt:
E.g. if we take tonight's Lens v PSG game on oddsportal. Odds for the draw are:-
5.2 with GoBetGo 5.13 with Pinnacle 5.1 with 5Dimes, Marathon 5.0 with quite a few firms and after commission 5.0 - 5.05 is roughly the price at the exchanges
In reality if you are talking about a fair price then 5.0 is the price you should be recording at. Yet in reality by recording at Pinn prices you would be recording at 5.13, the very top of the market if you ignore GoBetGo as an unestablished firm.
In reality, we’re not talking about a fair price of 5.0. The reality is that no one should have an issue with recording Pinnacle’s price, which is a lot sharper than most books. The reality is that anyone offering 5.0 is not competitive. Pinnacle Sports is a reputable company, and there are no issues getting on and my thoughts would be that Pinnacle have a better handle on the true probability than the other books. And yes, I wouldn’t even mention GoBetGo - I'd never even heard of them before!  

Whether or not 5.13 should be the price actually recorded is another issue. The price recorded should be by an independent source such as Football Data, or a certain amount of time after the bet has been released. Especially in thinner markets, or at softer (longer) prices, the recorded price needs to reflect what most subscribers can expect to get. Hence my suggestion that the service actually record the price they themselves obtain 30 minutes or whatever after releasing the selections. Matt:
Don't get me wrong, recording to Pinnacle is certainly not a bad way to record. There's far, far worse ways. But to almost insinuate that you are in some way leading a bright new future in how services should record their bets is a little OTT to be honest.
I think, as services, we do ourselves no favours by obfuscating how our numbers are recorded.
There's plenty of services that record their bets very fairly and leave plenty of room for subscribers to beat stated figures. Suggesting otherwise (and insinuating that only you record fairly) just further perpetuates the idea that all/most tipster services are dodgy firms run by shady characters. You've no need to go down that road. Enthuse the positives of your own service by all means (and it is a good service) but slightly off to do it by insinuating other services are not playing it straight.
I am familiar with very few services, so I am not in a position to suggest or insinuate anything about most services or the people who run them. If subscribers are happy with the service, then the retention rate will be high. If they are not, then they may complain or leave unfavourable comments. All I am advocating is that the subjective nature of recording prices should be removed. Either use an independent resource for prices or show evidence that the prices claimed are achievable. It won't happen, but it's important to put the idea out there.
Appreciate you probably were not deliberately doing this, and I'm probably being too precious, but kind of annoys me when most folk seem to think tipster services are dodgy so when a fellow service operator perpetuates that myth it winds me up a bit.
No personal offence intended, keep up the good work with the blog and the service.
No offence taken. I appreciate that as a part-timer, I have more freedom to advocate for such changes, but ultimately it is the subscribers who matter, and if they are happy with the status quo, then so be it. 

I appreciate Matt's input on this topic, and as most of you know, because Football Elite deal mostly in the top leagues, price recording isn't a huge issue for him and as mentioned above, his official prices hold up well against his FTL numbers based on the independently recorded Pinnacle prices from Tuesday and Friday afternoons. Not quite the same longevity as Coral, but Football Elite has also been around for a while, which in itself speaks volumes. 

Granada, Andalusia

The Wisdom of the FTL crowd is in question after their last outing, losing for the second straight week, down 6.85 points and up for the season by just 2.4 points.

This week, there's a lot of interest in the Newcastle United v Leicester City game, with no less than 13 experts (easily a record) having an opinion - more than twice as many as on any other single EPL game this weekend. The verdict is a Home win for Newcastle, one that I agree with as I said in a previous post.

Two matches are No Bets with opinions evenly divided. Manchester City are a popular choice to beat Tottenham Hotspur, while a Sunderland win at Southampton is a surprising unanimous verdict.

There have been some comments or emails about the issue of price recording - Matt from Football Elite left one on the last post which I shall address later this weekend, time permitting. We have a pretty full slate of entries with only Skeeve, Daily 25 and Talkies Tips missing in action, which is customary, understandable and highly unusual, respectively.

For those of you acca-watchers out there, @ValueBankFooty has scaled back his activities this week, shooting for a Home treble comprised of PRESTON NORTH END, PETERBOROUGH UNITED and STEVENAGE.

The XX Draws started the weekend in typical fashion - a 90th minute goal breaking up the perfect draw in Granada, but the game ending Under 2.5. Maybe we got the bad luck out of the way early. The last time an XX Draw selection lost to a 90th minute Away winner on a Friday night in Spain, we went on to make 7.96 points over the next two days. To paraphrase the old advertisement that some of you may Englanders of a certain vintage may remember:
It's great frustration you get, placing your sure draw bet, on Granada
For those of you who missed the rather clever pun in the Post Subject, Andalusia - and a loser... I'll get my coat.

Wednesday, 15 October 2014

I Gotta Horse!

I'm a little surprised that my post on conditional bets and the issue of how to fairly record prices hasn't received more attention, but it received a comment from Greekvik which was in favour, and raised a good point about two basic 'demands':

I really like the idea of conditional bets as a fair and useful tool.
As punter we have basically two demands
a) At the time when we decide if we want to sign up or renew a subscription we want a benchmark to compare the performance from different services.
b) When we have decided to follow a service our interest change. Now we want an estimate of the value of a potential pick at the time we place the bet and with the best price that is available among the bookmakers where we are allowed to place a bet. In reality we have no more a direct interest in the recorded price from the service. Our direct interest is to know if a potential bet has value or not with the odds we can obtain. The focus has moved from the recorded price from the tipping service. The focus is now the available odds for a potential pick. To make a wise decision we want an estimate from the tipping service of the lowest odds where a potential pick still has value.

The concept with conditional bets is flexible both for the punters and for the tipping services. As punters we will not follow the same strategy. But if we are serious about our betting activity we will all focus on an estimate of the value of a potential pick.

For the tipping services the concept is too flexible. The service might have different strategies for the lowest odds that should be accepted.
A very valid point that subscribers and non-subscribers have different concerns. A non-subscriber is interested only in that the reported results are fair, i.e. what they themselves can reasonably expect to obtain were they to sign up.

It's probably not reasonable for someone living in North Korea to expect to be able to match reported returns from a UK based service, but someone in Little Piddlington should be able to. It's up to the individual to join or not, and the service's responsibility ends at recording fair prices. For me the only fully transparent way to do this is to either have an independent third-party take care of it, or show evidence that bets were matched at the recorded price after the selections were sent out.

Greekvik's second point is in line with my own thoughts on the subject. Punters these days are far more sophisticated. Prince Monolulu never had to tell his clients what price to back at. He sold them a tip, and that was it. These days, sending out a selection with no mention of price is not going to fly with most people.

Having said that, there is still a lot of vagueness around. Services offer selections with the prices subscribers should be able to obtain, but unless the service states what their true price is, it puts the subscriber in a spot if the price suggested isn't there.

For example - Back Newcastle United (v Leicester City) this weekend - 2.2 Paddy Power, Coral; 2.15 Sky Bet, Boylesports, BetVictor, 888Sports, Ladbrokes, et al.

But say that 2.15 has gone, and the best I can find is 2.1. Is that still value? Well it might be, or it might not be, but I am paying my money, so don't I have a right to know? Am I paying for a selection and a vague idea of price, and to just do as I'm told, or am I paying for the selection with an accompanying valuation, and trusted to make my own (informed) decision? Well, you're paying for what you signed up for, but what SHOULD you be paying for?

If the service included their estimate of Newcastle's 'true' price, the subscriber would be in a position to make an informed decision. Comments along the lines of 'Newcastle are 2.15 and there is some value at that price' don't help. What does 'some' value mean? 0.1%? 10%? My preferred approach is to give my 'true' price, the current Pinnacle Sports price and let the subscriber decide.

For example from the last Newsletter, these were all unofficial mentions involving newly promoted teams, but the unedited paragraph read:
Some honourable mentions of matches involving newly promoted teams. At 9.8%, West Ham United are very close to 10% value versus newly promoted Queens Park Rangers (1.77 / 1.943) and in France, Olympique Marseille are 12.4% value to win at newly promoted Caen (1.85 / 2.08). In Germany, I have Eintracht Frankfurt at 2.12 (Pinnacle 2.45) versus newly promoted Koln, and in Italy two newly promoted teams meet – Empoli v Palermo where the home side offers value at 2.41 over my 1.91. 
I think this works well. Prices fluctuate, but with the Cassini price there, subscribers can make their informed decisions, and as Greekvik says, not all punters will follow the same strategy.

Via email, one subscriber commented:
Want to add that what you are doing with the price recording and your recent blog post is what any professional service should be doing. As far as I know you are the only one. Much respect!
That comment was appreciated, and I don't think I'm the only one, or at least won't be for long. It's the next step in the evolution of betting services in my opinion. Educate and inform. Understand that different people have different thresholds, and don't fret over recording the very best prices. A service making a small profit or even a small loss at prices recorded independently will earn a better reputation than one self-recording bigger profits, but

Having used them as an example, I should probably reveal where I am in regard to Newcastle. I have them at 2.016 this weekend, so 2.116 would be 5% value, while 2.217 would be 10%. 2:1 if you want a Correct Score prediction!

I was about to post this when I saw Steve M has a well-timed piece on dodgy tipsters. On the topic of exposing the latter, Steve writes:
There are not many places to complain and make sure others hear about it. I am working on such a thing as we speak. A place that will keep track of every tipster service and people’s reviews of them (Good and bad).
It's human nature for people not to comment favourably, unless pressed perhaps, but an independent forum where potential subscribers can look for views would be a good idea.

Finally a mention that the official hit count for this blog has now surged through the 700,000 mark (although Blogger has recorded an even more exciting 930k):

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